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Marketing

Marketing

IT-Tech is a marketing solutions company that collaborates with businesses to create value and help them thrive in the market place. We offer our clients a full package of Marketing Communications, Digital Marketing and Brand Creation built on our experience, technology, innovation and creativity. We are passionate about helping businesses navigate the turbulent market environment and also helping them connect with their target audience. By incorporating our IT expertise, we can create branding solutions and innovative marketing content that create an impression in the minds of your target audience

Our specialties include Brand Marketing, Search Engine Optimisation (SEO) and Pay-per-click (PPC) and Social Media Marketing (SMM).

Brand marketing

Brand marketing

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

BRAND MARKETING

Whether you are launching your product and service, re-branding or re-positioning your business or expanding your business operations, we can neatly tie your ideas and communicate it in a way that resonates with your target audience to build a brand that is loved. We at IT-Tech work with you to get brand clarity and with our expertise, turn your ideas into a cohesive brand narrative and brand image that brings significant market value.

Creating a brand identity/logo that visually stands out, depicts the brand and connects with the target audience can be tricky. At IT-Tech, we handle every brand carefully- collaborating with our clients to understand their expectations. Channelling our expertise and digital tools, we help businesses create a brand identity/logo that is phenomenal and connects deeply with your audience. Engage us when developing your website or social media pages. We help our clients launch their business into the digital space by providing them with the right designs that blend with their style and also their narrative.

Search Engine Optimisation (SEO)

How can SEO management services improve my business?

In the marketplace, there is a high probability you have a number of competitors some may even be larger brands with decades of experience. How then can you compete with these businesses? Improving your online presence is one of the best online marketing strategies, especially because we live in the digital age where everyone walks around with a mobile device and has access to the internet. SEO can improve your online presence by attracting more traffic to your site, making your business more visible to the target audience, promoting engagement and increasing your revenue.

SEO is a collection of strategies all geared towards improving your online presence and driving valuable engagements. SEO strategies help to improve your Google ranking thus improving your visibility. So to do this, SEO campaigns include on-page and off-page optimisation.

 

IT-Tech SEO Management

At IT-Tech, we take pleasure in helping businesses dominate in the market place. We help businesses attract the right clients by optimizing their search engine marketing using our differentiated SEO strategies and personalised marketing approach. We employ a mix of on-page optimisation techniques (content enrichment, blog outreach, tag creation, semantic interpretation, and site optimisation) and off-page optimisation (backlink diversification and social media marketing). Not only that, we also provide technical SEO management services and voice SEO services.

We have worked with local business, small to midsized companies, online businesses, global companies to promote their business and help them thrive in an ever-changing market landscape using goal oriented and measurable SEO campaigns. We take a very individualised and holistic approach to every client and this has helped our clients achieve competitive advantage in the marketplace.

Our SEO Management process features the following:

  • Competitive Analysis
  • Website and Server Analysis
  • Search Engine Penalty Analysis
  • Keyword Research & Optimization
  • Meta Data Optimization
  • Site Architecture Optimization
  • Mobile-first Optimization
  • Website Code Optimization
  • High-Quality Link Building
  • Content Development Services
  • Competitor Keyword Analysis
  • Keyword Mapping Report
  • Advanced Rank Tracking
  • Content Promotion
  • Marketing Campaigns
  • Page Speed Optimization Services
  • Structured Data
  • Featured Snippets
  • Schema Mark-up
  • Conversion Path Analysis
  • Calls-to-action Improvements

Pay-per-Click Management (PPC)

Another important way to attract traffic to your site is through Pay-per-Click. This paid marketing strategy, PPC, compliments your marketing strategy by bringing your target audience directly to you. If done right PPC can transform your business by increasing your revenue significantly. PPC is also a preferred marketing strategy because it is cost-effective and measurable. Compared to other marketing methods where you pay for an advert space ahead, PPC is paid for only when a click happens on an ad link. PPC is said to be 50% more effective than traditional advertising methods. At IT-Tech, we are transparent. We provide in-depth analysis of the clicks, traffic and purchases and breakdown our pricing for PPC management.

We design customised PPC strategies tailored to suit your business goals. We employ a scientific approach and use the latest technology in our PPC management to ensure you are connected to your target audience. Whether you want to start small or go aggressive, we have flexible plans to ensure you get ROI from your PPC campaign.

Our PPC services include:

  • Google In-store Visit Reporting
  • Google & Bing PPC Network
  • Copy creation
  • UTM tracking for Adcenter campaigns
  • Paid Search audit
  • Competitive analysis
  • Keyword research and development
  • Google Analytics tags
  • Trafficking
  • Bid management
  • Site selection for Google content network
  • Manual placement
  • Ad Campaign structure
  • Landing page selection
  • Conversion tracking set-up